+(831) 753-2324 info@cca-viva.org

The 29th Annual Dia De Los Muertos

Tardeada & Ben Heller Awards Banquet


Dia de los Muertos has been celebrated in Pre-Hispanic cultural for thousands of years and officially in Mexico since 998 A.D. as a day to propitiate, remember, and honor our dearly departed loved ones. Dia de los Muertos celebrates the lives of the deceased with food, drink, parties, and activities the dead enjoyed in life. On Di­a de los Muertos, the dead are also a part of the community, awakened from their eternal sleep to share celebrations with their loved ones. Please come, dead or alive, to celebrate and rejoice this very special day with CCA, to honor the continuum of our community.

The event will take place at the NEW Otter Student Union, 100 Campus Center, Seaside, CA 93955



$10,000 PRESENTING (2 Only)

Two Tables of 8/VIP Seating

  • Special Recognition at the Event
  • Table sign with Company Name
  • Full-page (8.5” wide x 11” tall) Ad in Event Program
  • Signage throughout the Event
  • Recognition in all printed materials and advertising


One Table of 8/VIP Seating

  • Special Recognition at the Event

  • Table sign with Company Name

  • Full-page (8.5” wide x 11” tall) Ad in Event Program

$5,000 GOLD/ORO

One Table of 8/VIP Seating

  • Special Recognition at the Event

  • Table sign with Company Name

  • Full-page (8.5” x 11” ) Ad in Event Program

  • Recognition in all printed materials and advertising


One Table of 8

  • Special Recognition at the Event

  • Table sign with Company Name

  • Half-page (8.5” wide x 5” tall) Ad in Event Program


$500 half-page ad (AD COPY MUST BE RECEIVED BY 9/13/22)


Individual Dinner Tickets may be purchased for $125 each until 10/12/22. Vegetarian Dining Preference available.


$10 per Ticket OR 11 Tickets for $100




CCA Invitation

CCA Sponsorship

CCA Raffle Prizes

Our Event Emcee: Damian Trujillo

Since 1996, Damian Trujillo has been a NBC Bay Area News reporter, host and producer of “Comunidad Del Valle,” the longest running public affairs program in the Bay Area. Comunidad Del Valle now also airs in Spanish on Telemundo 48.

Damian is a recipient of the prestigious Emmy Award.  He has also been honored with awards from the Associated Press, the Radio and Television News Director’s Association (RTNDA), and the National Association of Hispanic Journalists. Damian was named “2004 Reporter of the Year” by the Associated Press Television and Radio Association for California and Nevada.

Damian grew up in Greenfield, about 2 hours south of San Francisco on Highway 101. While in high school, Damian worked in the agricultural fields of the Salinas Valley, with his family, to help make ends meet. He picked garlic, broccoli, cucumbers, and strawberries.

As a former farm worker, Damian now honors his first job, on the Cesar Chavez Holiday. Every March 31, Damian’s family hosts family, friends, and students. They make sack lunches at the Trujillo home, and distribute them to roughly 250 farm workers in the South Bay. The gesture is a “thank you “ to farm workers, for their tireless work.  In addition, each year, the Trujillo family awards a college scholarship to the son or daughter of a farm worker in Greenfield.

In 2012, Carolyn Brown, professor at American University in Washington D.C., produced a half-hour documentary on the life of Damian Trujillo titled “From the Fields: An American Journey”. Damian screened the film at Stanford, Georgetown, and Harvard Universities, and at The National Steinbeck Center. In April 2013, the South Bay U.S. Congressional Delegation invited Damian for a special screening on Capitol Hill.

Damian and his wife Monica have a daughter, Malyna, and twins Isela and Michael Damian.

Spotlight on Ben Heller Honorees

Senator Bill Monning (ret) and Dana Kent, M.D. are our spotlight on Ben Heller Honorees.

Bill Monning was born in Los Angeles and received degrees at U.C. Berkeley and USF School of Law. It was during his time in Berkeley that Bill first volunteered with the United Farm Workers Union Legal Department.

After taking the Bar Exam in 1976, Bill moved to Salinas to work as an attorney with the UFW. It was shortly after his move to Salinas that Bill met Dana Kent who was also working with the UFW. Bill and Dana settled in Salinas where they raised their two daughters, Laura and Alexandra.


Ocean Mist Farms
Ocean Mist Farms


In light of events surrounding COVID-19, this is an appropriate time to remind ourselves of the risk involved in attending the Dia de los Muertos annual event. Even with every reasonable precaution to keep you safe, as outlined by the CDC, the Center for Community Advocacy cannot fully eliminate all risks of harm, especially those posed by COVID-19 or its variant strains. Ultimately you are responsible for your own safety.

Vaccination Requirements:

Center for Community Advocacy will request Vaccination Proof or a Negative COVID test within the past 24 hours for all attendees.

Proof of vaccination card or negative COVID test will need to be shown at check-in (a photo is fine)

If you forget your vaccination card or negative COVID test, you will be provided a self-test to take prior to admittance (self-tests must be conducted in the attendees’ personal vehicle and attendees are responsible for test disposal).

ALL participants will need to sign a simple attestation that they are currently symptom-free.

Mask Requirements:

Center for Community Advocacy is recommending that all attendees wear a face mask (except when eating or drinking). The recommended masks are either N95 or KN95, and please make sure your mask fully covers your nose, nostrils, and mouth, fits firmly under your chin, and fits snugly, but comfortably, against the side of your face.

You should NOT ATTEND if:

Vaccinated and having underlying COVID-19-related risk factors.

Exhibiting any symptoms or signs of sickness or have been in contact with known positive COVID-19 cases within 10 days of the event

Testing positive for COVID-19 within the last 10 days from the start of the event.

Have had contact with a person that has or is suspected of having COVID-19 within fourteen (14) days from the start of the event and have not completed a quarantine protocol.

For questions, please contact Michael Mendoza, CCA’s Development & Administrative Coordinator mmendoza@cca-viva.org (831) 673-7855.