Our Staff

Daniel Gonzalez

Executive Director
In November 2018 Daniel Gonzalez joined the Center for Community Advocacy as Executive Director providing leadership for all aspects of the organization and its mission dedicated to healthy living conditions and a healthier community in the Salinas and Pajaro Valleys.

As an experienced bilingual, bicultural nonprofit leader, Daniel has demonstrated a deep commitment to the community and a passion for addressing social issues, especially for vulnerable populations of different origin and background. Before joining the CCA team, Daniel spent five years in leadership roles with YWCA Monterey County, including Director of Legal Services and Deputy Executive Director to close the gaps in services for underrepresented and underserved populations in the county. Earlier, he worked as an interpreter/translator with a local high school district where he provided service to the non-English speaking community.

Daniel was born and raised in his home state of Jalisco, Mexico to an immigrant family. He traveled back and forth between Mexico and the United States with his family, which gave him an early understanding of what it meant to move away from home to seek better opportunities.

In 2004 he graduated with a Law Degree from Universidad del Valle de Atemajac School of Law in Guadalajara, Mexico and in 2005 became licensed to practice law in Mexico. After returning and deciding to stay in the United States, in 2014 Daniel obtained a Juris Doctorate degree from Monterey College of Law.

In his spare time, Daniel enjoys spending time with his wife and two children, listening to music, reading, watching movies and is an avid futbol (soccer) fan of “El Club Deportivo Guadalajara.”

Sabino F. Lopez

Deputy Director
Sabino has been with CCA since the organization opened its doors in 1990. He has held a variety of roles including Organizer, Deputy Director/Leader Organizer, and from 2017-2018, Interim Executive Director.

Most notably, Sabino led the development of CCA’s award-winning organizing model and for nearly three decades has served as a steward of the organization’s mission to develop and empower the farmworker community in the Salinas and Pajaro Valleys.

Born and raised in Ameca, State of Jalisco, Mexico, at the age of seventeen Sabino came to the Salinas Valley to work with his father in the fields for D’Arrigo Bros. Co., Merrill Farms, Fresh Pick Co., and Sun Harvest Co. While at Sun Harvest, he served as a steward of the crew then was elected as President of the Ranch Comite by the steady workers. In 1971 Sabino was elected as California and Arizona Vice President and field representative to approximately 2,000 workers on behalf of the United Farm Workers of America.

Later, Sabino worked for the California Rural Legal Assistance in Salinas as a community worker, for the California Rural Legal Assistance Foundation, as an organizer for the Justice for Janitors Campaign and a field representative for the Service Employees International Union, Local 102 in San Diego, California, led by Eliseo Medina, ED.

Sabino has been married for 46 years, with six daughters, eleven grandchildren and one great grandson.

Armando Asencio

Armando has been a CCA staff member for almost 20 years and is currently the Community Coordinator & Health Promoter for CCA.

Before becoming a staff member in 1997, Armando served as a volunteer for CCA, including stints on the VIVA governing body and on the CCA Board of Directors. He also served as the president of the Del Monte Street Comité, one of the first committees that CCA helped to establish in 1992.

Before joining CCA, Armando worked in conference services at Asilomar Conference Center in Pacific Grove. He was working at Asilomar when he first volunteered at CCA, which had helped him in a dispute with his landlord.

Armando is married to his lovely wife Ester Rivera and they have three beautiful children. In his leisure time, he likes to play racquetball and go biking and loves outdoor adventure.

Laura Antuna-Magaña

Originally a volunteer for a farm worker committee, Laura Antuna-Magana has been the officer manager at CCA for 10 years.

Laura is a very important key to keeping the organization running smoothly, including handling accounts payable, receivables, human resources and technology.

Laura has a passion for people and it shows. She has become the backbone of the office and is willing to help everyone.

Prior to CCA, she worked at Integrated Device Technology, then sold Cadillacs in Watsonville. She also worked as a landscaper.

Laura is on the main comité for Freedom Mobile Home Park, where 25 families have been on a rent strike for 13 years. CCA has helped the families and now she is on the committee to better her community. Laura is also actively involved with her city.

Married with two beautiful children, Laura said her work at CCA is the most fulfilling job she has ever had because of the outreach to the community.

In her off hours, Laura loves spending time with her family.

Norma Ahedo Juarez

Norma is CCA’s Promoters Program Coordinator, primarily responsible for coordinating CCA’s Strong Families Program.

She started as a community volunteer and in 2009 became a part-time staffer at CCA and is now a full-time CCA employee.

Norma, who also studied nursing, is a CCA-trained neighborhood leader who served as a volunteer promotora comunitaria for her neighborhood, specializing in the Strong Families Program.

In her off hours she loves staying at home with her family. On vacation, she likes to go to Mexico to visit her family.


Joel Hernandez-Laguna

Joel’s organizing work started as a neighborhood leader at Acosta Plaza in East Salinas, a mostly farmworker community and a place where CCA had mounted a major project, and where he had lived for 17 years.

He began his volunteer efforts with the Building Healthy Families initiative of The California Endowment and KHDC radio station.

Joel’s work as a volunteer neighborhood leader impressed CCA so much that they hired him in 2012 to work as a farmworker trainer. He recently became CCA’s lead organizer.

Joel continues his work at Acosta Plaza and, additionally, is involved in civic engagement between CCA leaders and stakeholders, farm worker and youth outreach in the community and in the Youth For Change program.

Joel serves on CHISPA’s nominating committee and is graduate of Leadership Salinas Valley.

Joel said he chose to work at CCA because he sees it as a “leadership university,” a place where one can learn, educate others and make in impact in their community.

In his spare time Joel enjoys to read, hiking, bicycling and traveling with his family