WELCOME TO THE
Center for Community Advocacy
CCA is committed to providing opportunities, venues and programs that allow motivated residents to develop their leadership skills and potential. Whether through volunteering at CCA and community events, serving in a leadership capacity in a local community group or board or by participating in a workshop series, CCA works to provide residents with opportunities to participate, network and avail themselves of ideas and best practices for civic engagement and community involvement.
The Center for Community Advocacy (CCA) is proud to announce and welcome Daniel Gonzalez as its new Executive Director. Gonzalez joins CCA after serving as Deputy Executive Director with YWCA Monterey County in Salinas.
As CCA Executive Director, Gonzalez will provide leadership for all aspects of the 28-year-old organization dedicated to healthy living conditions and a healthier community in the Salinas and Pajaro Valleys. His tenure with CCA begins on Nov. 26, 2018, succeeding Sabino Lopez, who has served as Interim Executive Director since July 1, 2017.
“I am sincerely honored to have been selected as the new Executive Director for the Center for Community Advocacy,” Gonzalez said. “I come with a renewed spirit to work and continue the objective of empowering our community. I look forward to working with staff, board and community partners to further CCA’s mission.”
As an experienced bilingual, bicultural nonprofit leader, Gonzalez spent the past five years in leadership roles with YWCA Monterey County, including as Director of Legal Services. He holds two Juris Doctorate degrees — one from Monterey College of Law and the other from Universidad del Valle de Atemajac School of Law, Guadalajara Mexico.
“Daniel has demonstrated a deep commitment to our community, particularly farmworkers and others who are struggling with housing and health issues,” said Lydia Villarreal, CCA Founder. “He brings a wealth of experience in administration, grant-writing and leadership expertise. We extend a warm welcome to Daniel.”
“The staff and I welcome Daniel to CCA,” said Lopez. “We are excited and look forward to working with him and sharing our experiences to help advance and continue our CCA mission to develop leadership and empower our farmworker community in the Salinas and Pajaro Valleys.”
Center for Community Advocacy’s 24th Annual
DIA DE LOS MUERTOS
Tardeada & Ben Heller Awards Banquet
Dia de los Muertos has been celebrated in Mexico since 1800 B.C. It is a time when family and friends gather together to honor those loved one’s who have passed away. It is also a time to celebrate the connection between one’s ancestors and the good work they did while on earth and the good each person is striving to do in their own lives.
Help CCA raise funds for the work that we do. Also support the important role that CCA-trained neighborhood leaders play in helping our community move forward.
As I hand over leadership of the Center for Community Advocacy (CCA) to our new Executive Director Daniel Gonzalez, I want to reflect and give thanks for all that CCA has accomplished that has resulted in a successful smooth leadership transition from 2017 through 2018.
- As we have done for over 28 years, CCA continued to provide education, orientation and legal support to farm workers and other low-income working families who want to establish neighborhood committees that work to improve housing and health conditions. During the transition, we served over 3,000 people and trained 16 promotores/as. I am most proud that we continued to fulfill CCA’s mission in a credible and sustainable manner.
- To ensure our organization’s financial stability, we increased our fundraising results, which included adding seven new funders in support of our mission and impact on the community.
- Through a team effort, the staff strengthened its resilience, through increased openness, trust and empowerment.
- Organizationally, we continued our commitment to improve our internal efficiency and effectiveness, through new structures and processes.
- Our Board of Directors and VIVA Board recruited new members, strengthened board involvement and successfully recruited and hired Daniel Gonzalez as our new Executive Director.
This smooth leadership transition was possible because of the support of many including:
- Our volunteer comites, promotores/as, youth leaders and all the communities we serve
- The Board of Directors and VIVA Board
- The Transition Committee: CCA Founder and Vice Chair Lydia Villarreal who chaired the Transition Committee, Board President Oscar Ruiz, VIVA Board President Nellie Antuna and Board member Ana Toledo, supported by our organizational transition consultant Carol Gelatt
- The CCA staff – Laura Antuna-Magaña, Joel Hernandez-Laguna, Norma Ahedo and Armando Ascencio. Because of our collective passion for the mission and dedication to each other and the organization, CCA is in a strong and stable place as Daniel steps into the Executive Director role to lead us into the next chapter together.
- Our funders, partners and annual dinner sponsors to whom I extend a special thanks for their continued support of our mission, programs and services
CCA’s 2018 Funders, Partners and Annual Dinner Sponsors
Big Sur Land Trust
Blazer Wilkinson LP
The California Endowment
California State University, Monterey Bay
California Sunshine Development LLC
Claire Giannini Fund
Community Foundation for Monterey County
Dance Kids of Monterey County
The David and Lucile Packard Foundation
The James Irvine Foundation
Nolan Hamerly Etienne Hoss Attorneys at Law
The Nunes Company/Foxy Produce
Reiter Affiliated Companies
Teamsters Local 890
Mann Packing Co., Inc.
Hartnell College Foundation
Monterey Bay Aquarium
Monterey County Behavioral Health
Monterey County Gives!
Monterey Peninsula Foundation
Nancy Buck Ransom Foundation
Ocean Mist Farms
Pajaro Valley Prevention & Student Assistance
Reiter Farms Foundation
Salinas Valley Memorial Healthcare System
Tanimura & Antle
Wells Fargo Bank
What Can CCA Do?
VIVA serves as an association of CCA-trained committees to promote both health and housing related issues.
WHO DOES CCA SERVE?
CCA serves farmworkers and other low-income working families in Monterey and Santa Cruz counties. We give preference to families or groups residing in substandard housing sites. Our services are provided free of charge.
Help Support Us
CCA is able to “help farmworkers help themselves” because of the generous support of our local community, foundations and private donors. If you would like to support the work of the CCA, please contact our office or make a tax-deductible donation.