Center for Community Advocacy

The Center for Community Advocacy (CCA)  provides education, orientation and legal support to farm workers and other low-income working families who want to establish neighborhood committees that work to improve housing and health conditions. CCA trains these committees to negotiate with landlords to resolve issues such as unsafe housing conditions, housing discrimination and security deposits. CCA also trains these committees to provide preventative health information and interventions in their neighborhoods.

CCA is committed to providing opportunities, venues and programs that allow motivated residents to develop their leadership skills and potential.  Whether through volunteering at CCA and community events, serving in a leadership capacity in a local community group or board or by participating in a workshop series, CCA works to provide residents with opportunities to participate, network and avail themselves of ideas and best practices for civic engagement and community involvement.

The CCA’s “Helping Farmworkers Help Themselves” Big Idea project has been accepted by the Monterey County Weekly’s Monterey County Gives! program to raise funds for local nonprofits.

The Center for Community Advocacy (CCA) is proud to announce and welcome Daniel Gonzalez as its new Executive Director. Gonzalez joins CCA after serving as Deputy Executive Director with YWCA Monterey County in Salinas.

As CCA Executive Director, Gonzalez will provide leadership for all aspects of the 28-year-old organization dedicated to healthy living conditions and a healthier community in the Salinas and Pajaro Valleys. His tenure with CCA begins on Nov. 26, 2018, succeeding Sabino Lopez, who has served as Interim Executive Director since July 1, 2017.

“I am sincerely honored to have been selected as the new Executive Director for the Center for Community Advocacy,” Gonzalez said. “I come with a renewed spirit to work and continue the objective of empowering our community. I look forward to working with staff, board and community partners to further CCA’s mission.”

As an experienced bilingual, bicultural nonprofit leader, Gonzalez spent the past five years in leadership roles with YWCA Monterey County, including as Director of Legal Services. He holds two Juris Doctorate degrees — one from Monterey College of Law and the other from Universidad del Valle de Atemajac School of Law, Guadalajara Mexico.

“Daniel has demonstrated a deep commitment to our community, particularly farmworkers and others who are struggling with housing and health issues,” said Lydia Villarreal, CCA Founder. “He brings a wealth of experience in administration, grant-writing and leadership expertise. We extend a warm welcome to Daniel.”

“The staff and I welcome Daniel to CCA,” said Lopez. “We are excited and look forward to working with him and sharing our experiences to help advance and continue our CCA mission to develop leadership and empower our farmworker community in the Salinas and Pajaro Valleys.”

What Can CCA Do?

Strong Families

Strong Families Program is focused on youth violence prevention by strengthening families.


The Health Program creates neighborhood leaders as health promoters to improve the health of the farm working community.


Housing Program which helps farm workers improve living conditions.

Our Heroes

Recipients of our Ben Heller Award for Leadership and Courage and our Sam Karas Farmworker Leadership Award

VIVA serves as an association of CCA-trained committees to promote both health and housing related issues.


CCA serves farmworkers and other low-income working families in Monterey and Santa Cruz counties. We give preference to families or groups residing in substandard housing sites. Our services are provided free of charge.

Help Support Us

CCA is able to “help farmworkers help themselves” because of the generous support of our local community, foundations and private donors. If you would like to support the work of the CCA, please contact our office or make a tax-deductible donation.